Kaizen is constantly making small improvements to something. It is very similar to the theme that good design is iterative.
One concept we had was to make a happy-meal-esque thing for children except that the food would be healthy. They would hopefully choose the healthy food because they want the toy.
After kaizen, if we then took the toy and made it something that requires physical activity such as a kite or a pedometer game, then we can incorporate exercise into our meals as well.
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