http://www.bloom-living.com/
This is Bloom-living apartments' website. It is picture-perfect obvious design. It is uncluttered and totally easy for any user to understand. It is very difficult to make a mistake due to the simplicity of the navigation. All of the links are clearly labeled and the content is all that is necessary for a potential customer to decide if Bloom-living is for them. It is also has a beautifully designed, minimalist aesthetic appeal.
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An interesting choice for obvious design. In addition to your observations, the site does an "obvious" job of presenting the info you want once you click on something. (Rate plans is a good example).
ReplyDeleteAlthough, I don't understand the site's choice of icon for the scroll arrow. It looks like an envelope.